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After some company developed a blue ocean strategy with a profitable business model, the company must execute the strategy. Certainly, will always there’s a challenge in every execution strategy. Company is just like an individual often have difficulty translating ideas into action. Either in the blue or the red ocean. Blue ocean strategy symbolizes a significant step in leaving the status quo. Blue ocean strategy based on a shift from convergence to divergence in the value curve at a low cost, this increases the difficulty in execution.
Many managers assured us that there
were many heavy challenges they have to face four obstacles. First thing is a
cognitive obstacle; sensitize or bring around the employees about the
importance of changing strategy, red ocean strategy probably not the way to profitable
growth in future, but it was still feels comfortable for many people, even
proven still useful to the organization, so why make a problem?
*blue ocean strategy : creating
new market space, which has not been entered by a competitor before or yet
identified.
*red ocean strategy : description
of business competition that exists today and the known market space
More specific about Blue and Red Ocean Strategy klik wikipedia
( Ranie Putri translating for 'someone' in my work interview at some company )
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