RP - 6 Principles of marketing to the middle class Muslim

Pic; Pixabay

1.       The principle of customer.

Customers become more religious, they begin to search for spiritual value. This was the unique thing of Indonesian Muslim market. The richer they are, more knowledgeable, and technology savvy, they become more religious and trying to know the spiritual value from the product they consume.

2.       The principle of competition

Competition is about building brand persona, connect your brand t the customer’s heart. There are 4 Muslim consumer’s type in Indonesia ; Rationalist, Universalist, conformist, and apathies.

3.       The principle of positioning

Be an Inclusive brand, be a universal icon, your brand must be an inclusive brand to take middle Muslim market and able for higher class also and friendly for lower class.

4.       The principle of differentiation

Build authenticity through commitment and passion. Create your own brand DNA.

5.       The principle of value

Offer unique universal value, balance your product and spiritual benefit.

6.       The principle of engagement

Connect your customers to each other, build a community of messenger.